Every ranking on Surff is decided by real people, not paid placement. Pick a topic, see what the country votes for - then add your own.
Live results
Real-time results from across the UK. Tap any to see the full picture - or cast your vote.
How it works
Choose what you care about - from supermarkets to broadband.
One vote each. Pick your favourite - it takes a second.
Watch the results update as country votes. No spin, no sponsors.
Browse
Pick a category to see the full UK ranking.
By region
See how the verdict changes across the UK’s nations and regions.
Good questions
By votes - nothing else. Real people pick their answer for each topic and the results are tallied live. There’s no editorial ranking and no paid placement.
Yes. Every result on Surff comes from real votes and updates as more people take part. The more votes a topic gets, the sharper the picture.
Anyone can - including you. Surffers (our community) and visitors like you cast the votes that build every ranking.
No. Position is decided by votes alone. Brands can’t buy their way up - that’s the whole point.
Each topic has a UK-wide result plus a breakdown across the UK’s nations and 12 regions, so you can see where opinion differs.
Pick any topic, add your vote and see the results instantly. Want to be rewarded for your opinions? Get the Surff app.
Surff rewards you for sharing what you think. Join thousands of Surffers shaping the UK’s verdict.