Surff captures how decisions actually happen — cross-domain, consented, structured. Ask in plain English. Get cohort-grade intelligence the rest of the stack can’t reach.
Decision drop-off mapped across 6 average touchpoints · 100% consented · individual identity never exposed
The problem
Clicks aren’t intent. Attribution isn’t truth. And when an AI agent makes the choice on behalf of the user, the funnel itself stops being observable.
What you see is a sliver. The real decision happens across other sites, other sessions, other surfaces — and never reaches your analytics stack.
Each new privacy gate widens the gap between budget spent and decisions understood. Models are stitched from probabilistic guesses.
One node, zero observable steps. The brand never sees what tipped the choice. Traditional analytics breaks completely.
The new layer
Marketing has plenty of clicks, impressions and identities. What it can’t see is how decisions actually form — the cross-domain journeys behind them, the choices made, the context that tipped them. That’s the layer Surff captures.
What you see today
What Surff adds
What you get
Ask, find, act. No SQL, no platform-specific pixels, no stitching.
Surffbot turns a question into a cohort, a journey map, and the next action — in seconds. "Why did mid-funnel travel intent drop in August?" Get a real answer.
See the full path between discovery, research, comparison and purchase — across every site your customers touch, not just yours.
Slice by behaviour, not just demographics. Build lookalikes from observed decisions. Activate into your media stack via clean exports.
Identify a cohort, deploy a 30-second survey, get answers in hours — with contributors paid automatically. The fastest research instrument you’ve used.
Where Surff sits
None of the incumbents deliver holistic, consented journey-level data across domains. Surff is the layer the rest of your stack will plug into.
| Pixels & CDPs | Survey panels (GWI, YouGov) | Survey tech (Toluna, Attest) | Surff | |
|---|---|---|---|---|
| Cross-domain visibility | Single domain | Self-reported | No | Full journey |
| Behavioural vs declarative | Behavioural | Declarative | Declarative | Behavioural |
| Post-cookie ready | Fading | Yes | Yes | Native |
| Real-time | Yes | Quarterly | Days | Live |
| Agent-mediated activity | No | No | No | Yes |
| Consent at source | Indirect | Yes | Yes | Structural |
Where it works first
Sectors where the decision spans days, sites and tabs — and where the signal lost matters most.
Long research, cross-brand
Compare, save, return
Discovery to checkout
Quotes, switching, intent
Renewals, multi-quote
Shortlist behaviour
Trust by architecture
Every signal opted-in, revocable, auditable. The contributor controls what they share, per category, per site, in real-time.
Brands see cohorts, journeys and patterns — never individuals. Identity is separated from behaviour at the structural level.
Contributors are rewarded for the value they generate. The model is structurally aligned with the user — not against them.
Get on the brief
A 30-minute walkthrough on your sector. We’ll show you a live cohort, the decision journeys our contributors are running today, and what an answer looks like.