For twenty years your data ran the internet and never worked for you. Surff flips that. It stays yours, shared only when you say so, and you get a fair share of what it’s worth. Brands get honest answers about how people really decide. Same deal, both sides.
I’m here for me
Your data, your say. A personal AI that’s actually on your side.
Surff for people
I’m a brand
See the whole customer journey, consented at source.
Surff for brands
8.5bn
Google searches every day. Pure consumer signal - and it flows one direction.
£300bn+
The global data economy, built on your behaviour. 0% reaches the people who create it.
£5–£25
What a typical Surff user could share back each month (illustrative) - without changing how they browse.
How it works
01
Add the browser extension in about 90 seconds. No grey areas, no obscure T&Cs.
02
Live your normal digital life. Nothing changes for you.
03
Pick exactly what's shared, per category. Pause or revoke anytime.
04
Rewards flow back to your wallet as your data creates value.
For people
Stop giving away valuable data for free. You decide what to share and get rewarded fairly for the value you create online - most people earn £5–£25 a month (illustrative).
For brands
Cross-domain customer journeys from consented consumer data. Ask in plain English, get cohort-grade answers the rest of your stack can’t reach.
Today’s stack
Clicks
What happened on your slice of the journey. The rest is dark.
Surff
Decisions
What was considered, what was chosen and what tipped it - across every site.
Live now
Real rankings decided by real votes - the polls never close. This is Surff working in the open, today.
Trust by architecture
Every category, every site, every share - you opt in. Auditable, revocable, plain-English explanations of what's collected and why.
Identity is separated from behaviour at the structural level. Brands see patterns and cohorts - never you.
Pause Surff for an hour, a site, a category, or forever. No fine print, no retention games - your stored history goes when you say it goes.
Everything you need to know about Surff
Yes. Identity is separated from behaviour at the structural level - brands only ever see anonymous patterns across cohorts, never you. You control what gets shared and can revoke it anytime.
Most people earn around £5 to £25 a month (illustrative) - and it grows the more you share.
Earnings are deposited directly into your Surff wallet. New earnings sit as pending while quality checks clear, then become available to cash out.
Yes - consent is captured at source with a full audit trail, so lawful basis is built into the data rather than bolted on. Contributors can see, change or revoke what they share at any time.
Surff is in beta. Join the waitlist and we’ll email you the moment your spot opens. Brands - book a founder demo instead.
Free for individuals • Consent-first, always
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