Now in betaClosed cohort opening 2026

Your data.
Your rules.
Your rewards.

Every search, every comparison, every product you look at — it’s a record of who you are. That story should be yours to share, protect, or profit from. Surff makes it so.

Consent-first, alwaysAnonymous by designTurn it off anytime

Why this matters

The data economy is worth hundreds of billions.
Right now, you get £0 of it.

8.5B

Google searches every day. Pure consumer signal — and it flows one direction.

0%

Of that £300B+ data economy currently reaches the people who actually create it.

£12.40/mo

What a typical Surff user could share back — enough to cover a streaming subscription, without changing how they browse.

How it works

Four steps. Zero hassle. Real rewards.

Install once, then live your normal digital life. Surff handles the rest.

01 · INSTALL

Add Surff to your browser

One-tap install for Chrome, Edge and Brave. Mobile app for iOS and Android. Takes 90 seconds.

02 · BROWSE

Live your normal digital life

Search, shop, scroll. Nothing changes for you — Surff quietly captures decisions, anonymously, only on the sites you allow.

03 · CONSENT

You pick what's shared

Granular controls per category — shopping, travel, finance, anything. Pause, edit or revoke whenever you want.

04 · EARN

Rewards flow back to you

Cash, vouchers, or our fungible reward token. Spendable today. Compounding tomorrow.

How many people wouldn’t want their Netflix paid for each month? Surff Rewards can do that — just by being you, online.

Personal Surff · Coming 2026

Your AI assistant already knows you.

Every other AI assistant starts with "tell me about yourself." Yours doesn’t have to. Personal Surff inherits months of your decision context — under your control — so the first thing it says is something useful.

Anything I should know today?
The Sony WH-1000XM5s you’ve been comparing dropped £40 at John Lewis this morning. You were leaning toward them over the Bose — still your shortlist?from your headphone research · 11 sessions
Yes. Anything else?
That two-bed flat in Crouch End you saved last week dropped 5% asking price. And the recipe you opened twice this weekend — I bought the ingredients on your Tesco order.Property · Food

Trust by architecture

Built so we couldn’t sell you out even if we wanted to.

Privacy isn’t a policy we wrote. It’s how the system is shaped.

Consent first, always

Every category, every site, every share — you opt in. Auditable, revocable, plain-English explanations of what’s collected and why.

Anonymous by design

Identity is separated from behaviour at the structural level. Brands see patterns and cohorts — never you.

One switch to turn it off

Pause Surff for an hour, a site, a category, or forever. No fine print, no retention games — your stored history goes when you say it goes.

Common questions

Things people ask first.

Early access · Limited cohort

Join the movement that puts people, not platforms, at the centre of the internet.

A fairer internet doesn’t build itself. Start by claiming what’s already yours.

Free forever90 second installQuit anytime