Every search, every comparison, every product you look at — it’s a record of who you are. That story should be yours to share, protect, or profit from. Surff makes it so.
Why this matters
Google searches every day. Pure consumer signal — and it flows one direction.
Of that £300B+ data economy currently reaches the people who actually create it.
What a typical Surff user could share back — enough to cover a streaming subscription, without changing how they browse.
How it works
Install once, then live your normal digital life. Surff handles the rest.
01 · INSTALL
One-tap install for Chrome, Edge and Brave. Mobile app for iOS and Android. Takes 90 seconds.
02 · BROWSE
Search, shop, scroll. Nothing changes for you — Surff quietly captures decisions, anonymously, only on the sites you allow.
03 · CONSENT
Granular controls per category — shopping, travel, finance, anything. Pause, edit or revoke whenever you want.
04 · EARN
Cash, vouchers, or our fungible reward token. Spendable today. Compounding tomorrow.
How many people wouldn’t want their Netflix paid for each month? Surff Rewards can do that — just by being you, online.
Start earningPersonal Surff · Coming 2026
Every other AI assistant starts with "tell me about yourself." Yours doesn’t have to. Personal Surff inherits months of your decision context — under your control — so the first thing it says is something useful.
Trust by architecture
Privacy isn’t a policy we wrote. It’s how the system is shaped.
Every category, every site, every share — you opt in. Auditable, revocable, plain-English explanations of what’s collected and why.
Identity is separated from behaviour at the structural level. Brands see patterns and cohorts — never you.
Pause Surff for an hour, a site, a category, or forever. No fine print, no retention games — your stored history goes when you say it goes.
Common questions
No — the opposite. You decide what’s shared, brands only ever see anonymous patterns across cohorts, and you receive a share of what your contributions are worth. The architecture is built so individual data is never exposed.
It depends on how active you are online and what categories you’re happy to contribute to. Early users see between £5 and £25 a month — enough to cover a streaming subscription or a coffee habit, without changing how they browse.
Anonymous patterns of how you research and decide — the sites you visit, in what order, and the choices that emerge. Never passwords, never message contents, never anything you didn’t agree to. You can see and audit everything in your dashboard.
Anytime. One tap wipes your stored history. We don’t believe in retention games — when you say go, it goes.
An optional AI assistant that uses your stored decision context to help you with everyday choices — price drops on things you’ve shortlisted, recipe nudges, market alerts. It runs under your control, and only you see what it sees.
A fairer internet doesn’t build itself. Start by claiming what’s already yours.