Every feed you scroll sells your attention on. This is the price list: what one hour of a UK user's time trades at on each platform, in pence - the platforms' own filed revenue divided by cited average usage hours. Working shown on every row. Re-priced every earnings season.
New to the idea? Start with our plain-English guide to the attention economy, then come back and see it priced.
Edition
Q3 2026 edition
Basis
Filed revenue ÷ usage hours
Conversion
$1 = £0.74
Next re-price
October-November 2026, when the Q3 filings land
These platforms sell your attention to advertisers - each row is what one hour of it earns them, dearest first. Your cut of every row: £0.00. Tap a row for the working - every figure links to its filing.
Money: £6.73 per user per year - Reddit Q2 2026 results (30 Jul 2026): international ARPU $2.26/quarter x 4 = $9.04/yr. The UK sits in the international bucket, and Reddit calls the UK its largest international market - so this is a floor; the US equivalent is $47.40 (~£35). source
Hours: 24 hours per year (4 min/day) - 4 min/day per UK adult Reddit user, May 2025 (Ofcom Online Nation 2025, Figure 22) - 29.4m monthly users, up 28% in a year, but engagement is shallow. source
Division: £6.73 × 100 ÷ 24 hours = 28.0p per hour
Reddit's UK users barely visit, so each hour prices high. At 4 min/day the usage figure is rounded - the true pence figure sits in a band around the one shown.
Money: £37.00 per user per year - Modelled: TikTok is private and files no per-user figure anywhere - its UK entity accounts mix Europe, Latin America and Africa. Credible 2025 estimates of its UK ad revenue span ~£1.1-1.6bn over 24.8-30m UK users, a band of ~£37-65 per user; we price at the bottom of the band, so this is a floor. source
Hours: 170 hours per year (28 min/day) - 28 min/day per UK adult TikTok user, May 2025 (Ofcom Online Nation 2025, Figure 22; 18-24s average 64 min). source
Division: £37.00 × 100 ÷ 170 hours = 21.8p per hour
The one UK-specific revenue basis on the ad side - the platforms that file only worldwide averages (Meta, YouTube) would price higher measured the same way. Treat the pence figure as an order of magnitude, not a filing; the top of the band would roughly double it.
Money: £53.87 per user per year - Modelled from single-country filings: ITV FY2025 total advertising revenue £1,723m (annual results, 4 Mar 2026) plus Channel 4's disclosed FY2025 total advertising revenue of £922m (Annual Report, May 2026), spread over the UK's 49.1m online adults (Ofcom Online Nation 2025). source
Hours: 262 hours per year (43 min/day) - Whole-ITV viewing ~29 min plus whole-Channel-4 ~14 min per person per day (all individuals 4+, Barb via Ofcom Media Nations 2026, Figure 21) - a per-person base, unlike the per-user social rows. source
Division: £53.87 × 100 ÷ 262 hours = 20.6p per hour
Almost uniquely, this is attention priced from a single country's filings - but the per-viewer division is ours and Channel 5 is missing (Paramount publishes no UK split).
Money: £47.31 per user per year - Meta Q2 2026 earnings: trailing-twelve-month worldwide Family ARPP $63.54 (the four filed quarters to Jun 2026; FY2025 as filed was $57.03). The worldwide average is the only per-person figure Meta files - a UK user is worth materially more. source
Hours: 383 hours per year (63 min/day) - Facebook (incl. Messenger) 43 min + Instagram 20 min per day per UK adult user of each app, May 2025 (Ofcom Online Nation 2025, Figure 22). source
Division: £47.31 × 100 ÷ 383 hours = 12.4p per hour
Meta files one combined figure across Facebook, Instagram, WhatsApp and Messenger - the apps cannot be split honestly, so we price them together. Worldwide average = a hard floor for a UK user.
Money: £51.19 per user per year - Modelled: AA/WARC put UK "other online display" advertising (the open web outside search, social and retail media) at £2,513m in 2025, spread over the UK's 49.1m online adults (Ofcom Online Nation 2025). source
Hours: 554 hours per year (91 min/day) - Derived: UK adults average 4h30 a day online (Ofcom Online Nation 2025); subtracting the named social and video apps above leaves ~91 min of open-web time. source
Division: £51.19 × 100 ÷ 554 hours = 9.2p per hour
The most-averaged figure here - thousands of sites priced as one, and the spend is split across many owners. It is also the attention Surff is built for.
Money: £3.00 per user per year - Modelled: X is private and has filed nothing since 2022. Ads-only maths from independent estimates - ~$2.26bn 2025 advertising revenue over ~561m monthly users = $4.03/yr - converted at the stated rate. Total-revenue variants reach ~£4.80, so this is the bottom of the band. source
Hours: 37 hours per year (6 min/day) - 6 min/day per UK adult X user, May 2025 (Ofcom Online Nation 2025, Figure 22) - down from 10 min in 2023, with reach down 13% in a year. source
Division: £3.00 × 100 ÷ 37 hours = 8.1p per hour
The weakest figure on the page and labelled so - every input is a third-party estimate. Light usage makes the per-hour price look high; the band is wide.
Money: £10.78 per user per year - Snap Q2 2026 results (3 Aug 2026): Europe ARPU $3.62/quarter x 4 = $14.48/yr, converted at the stated rate. Europe is the finest split Snap files; the UK prices above the Europe average. source
Hours: 164 hours per year (27 min/day) - 27 min/day per UK adult Snapchat user, May 2025 (Ofcom Online Nation 2025, Figure 22). source
Division: £10.78 × 100 ÷ 164 hours = 6.6p per hour
Multiplying the June quarter by four slightly understates a full year (Q4 is seasonally strongest) - so this too is a floor.
Money: £11.13 per user per year - Modelled: Alphabet's FY2025 10-K files YouTube advertising revenue of $40,367m but no per-user figure; spread over ~2.70bn monthly users (secondary estimate) = $14.95/yr, converted at the stated rate. source
Hours: 310 hours per year (51 min/day) - 51 min/day per UK adult YouTube user on phones, tablets and computers, May 2025 (Ofcom Online Nation 2025, Figure 22; TV-set viewing excluded - Barb adds another ~19 min/person on TVs). source
Division: £11.13 × 100 ÷ 310 hours = 3.6p per hour
A global average - UK ad prices run several times the world mix, so the true UK figure is higher. Excludes YouTube Premium subscriptions. Heavy usage at a global-average price makes YouTube the cheapest hour on the index.
Here the money flows the other way: these are the hours you choose to buy. Each row is what a subscribing household pays per hour actually watched, dearest first. You already price your own attention every month - the ad platforms just never show you the bill.
Money: £95.88 per household per year - Amazon's own page: standalone Prime Video at £7.99/month (with limited adverts). Most people get it inside full Prime at £8.99/month, which also carries delivery and music. source
Hours: 237 hours per year (39 min/day) - ~39 min/day per subscribing household, derived: Prime Video took 3% of UK in-home video viewing, ~8 min per person aged 4+ per day (Barb via Ofcom Media Nations 2026); scaled over ~66.6m people aged 4+ (derived from the ONS mid-2024 estimate of 69.3m all ages) and divided by the 13.7m UK homes with Prime Video (Barb Establishment Survey, Q1 2026). source · Barb Q1 2026 · ONS mid-2024
Light viewing per subscribing home makes this the dearest hour you buy. Priced on the standalone video subscription - most homes take Prime Video inside the wider £8.99 Prime bundle with delivery and music riding along, so the video-only share of the bill is arguably lower.
Money: £155.88 per household per year - Netflix UK Standard (ad-free) at £12.99/month - the price list is the filing. Standard with adverts is £5.99. source
Hours: 535 hours per year (88 min/day) - ~88 min/day per subscribing household, derived: Netflix took 9% of UK in-home video viewing, ~24 min per person aged 4+ per day (Barb via Ofcom Media Nations 2026); scaled over ~66.6m people aged 4+ (derived from the ONS mid-2024 estimate of 69.3m all ages) and divided by the 18.1m UK homes with Netflix (Barb Establishment Survey, Q1 2026). source · Barb Q1 2026 · ONS mid-2024
In a heavier-viewing household the per-hour price falls further. Standard with adverts at £5.99 more than halves it - that is the trade the ad platforms make for you, without asking.
Money: £119.88 per household per year - Disney+ UK Standard (ad-free) at £9.99/month - the price list is the filing. With-ads tier is £5.99. source
Hours: 414 hours per year (68 min/day) - ~68 min/day per subscribing household, derived: Disney+ took 3% of UK in-home video viewing, ~8 min per person aged 4+ per day (Barb via Ofcom Media Nations 2026); scaled over ~66.6m people aged 4+ (derived from the ONS mid-2024 estimate of 69.3m all ages) and divided by the 7.8m UK homes with Disney+ (Barb Establishment Survey, Q1 2026). source · Barb Q1 2026 · ONS mid-2024
The division assumes Disney+ viewing happens in subscribing homes. Priced on the ad-free Standard plan - on the £5.99 with-ads tier the per-hour price roughly halves.
Money: £180.00 per household per year - The TV licence at £180/year from 1 April 2026 - it funds everything the BBC makes, priced here against BBC television viewing. source
Hours: 797 hours per year (131 min/day) - ~131 min/day per licensed household, derived: BBC television took ~46 min per person aged 4+ per day in 2025, 34 min linear + 12 min iPlayer (Barb via Ofcom Media Nations 2026, Figure 21); scaled over ~66.6m people aged 4+ (derived from the ONS mid-2024 estimate of 69.3m all ages) and divided by the 23.3m licences in force at the end of 2025-26 (NAO trust statement). source · NAO 2025-26 · ONS mid-2024
The licence also funds radio and the BBC website, and some BBC viewing happens in unlicensed homes - counting only TV hours against licensed homes makes the per-hour figure a ceiling. Still the cheapest hour you buy.
One sum, shown on every row. For ad-funded platforms: the revenue the platform itself reports earning per user per year, divided by cited average UK usage hours, converted at one stated rate. For subscriptions: the price you pay, divided by average viewing hours. No survey, no model of you - just their numbers and public usage data.
Filed beats estimated. Where a platform files a per-user figure with a regulator, we use it and mark the row as filed. Where it publishes nothing, we either model it from disclosed totals and label it estimate with the working shown, or we refuse to price it at all - that is what the "not priceable" list is. We would rather have a gap than a guess dressed as a fact.
UK figures barely exist, so we say so. No platform publishes UK-only revenue per user. Where a Europe segment is filed we use it and label it; Europe prices below the US, so most rows here are floors, not ceilings.
What this page never does. It prices what platforms earn from attention. It never predicts what you would earn from anything - including Surff.
Spotted an error? Tell us at surff.io/contact and we will correct the row and note the change - the same standard we hold the platforms to. All trademarks and logos belong to their owners; they appear here to identify the services being priced, nothing more.
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