Founder
Ian is the founder of Surff and writes on data, privacy, loyalty and rewards.
Your digital footprint comes in two kinds: the trail you leave on purpose and the one that builds up in the background. Here is the difference between an active and a passive digital footprint, with real examples, a quick quiz and what to do about each.
Read articleGoogle keeps a running record of what you search, watch and do - and it will show you almost all of it. Here is where to look, what you will find there and the settings that decide what gets saved from now on.
Read articleYour phone is not recording your conversations to sell you things - and the truth is stranger. Here is why the microphone is innocent, what ad targeting actually uses instead and the settings that genuinely reduce the creepy timing.
Read articleIncognito mode hides your browsing from other people who use your device - and very little else. Here is what private browsing actually does, who can still see your activity and when you need a stronger tool.
Read articleEvery Meerkat Movies rule in one place - qualifying days, exact code expiry times, participating cinemas, premium format uplifts and the full exclusions list.
Read articleMeerkat Movies now needs no purchase at all. How the 2 for 1 cinema codes actually work in 2026 - the new app-only membership, eligibility, codes and catches.
Read articleOdeon Limitless vs Cineworld Unlimited compared on price, perks and hidden fees - with simple break-even maths to show which pass pays for itself first.
Read articleCineworld Unlimited costs £12.99 to £22.99 a month. The break-even maths, the black card economics and when a pass beats paying per ticket.
Read articleThe main ways to pay less at the cinema in 2026 - unlimited passes, free 2 for 1 codes, phone and bank perks and £5 Clubcard Tuesdays - ranked by how often you go.
Read articleSome commonly asked questions about agentic commerce.
Read articleBecoming agent-ready isn't a single integration or feature toggle - it's a system-level transformation that touches product data, infrastructure and organizational processes. Businesses that prepare early will capture agent-driven traffic; those that wait will find themselves invisible to agents, losing transactions to prepared competitors.
Read articleFor consumers, the promise of agentic commerce - autonomous purchasing that saves time and optimizes decisions - comes with an essential requirement: control.
Read articleAgentic commerce is a model in which AI agents autonomously execute purchases on behalf of users - searching, comparing and completing transactions without continuous human input.
Read articleActivate cashback and wait months for £5 back, hunt for a discount code that might save you £15 instantly, or earn loyalty points worth £1 now but potentially £3 later. Each method promises savings, but which one actually delivers the most value
Read articleThe data economy is entering a new phase where artificial intelligence and large language models create entirely new value streams that operate independently of traditional advertising models
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